Bill Sickert, Founder and CEO

Bill's journey has been defined by his unwavering resilience, fueled by the fires of adversity.

From an early age, Bill's mother and father instilled in him the values of leading by example, emphasizing "competence before confidence" and the notion that "momentum is not created from a seated position." “The greatest award is modesty”. These guiding principles laid the foundation for Bill's remarkable achievements.

Graduating from law school as the most academically decorated graduate from his hometown of Saint Joseph, Michigan, Bill's thirst for knowledge and excellence knows no bounds. He possesses formal credentials in business, law, and nutrition, demonstrating his commitment to holistic expertise.

With over three decades of experience in legal and business compliance, Bill has become a quiet giant, making significant contributions to the realm of human performance and executive excellence. His accomplishments are numerous, adorned with trophies, plaques, medals, and academic accolades that speak volumes about his unparalleled dedication and success.

Bill's remarkable athletic prowess is awe-inspiring. As the only man to set a MET-Rx world record in Duathlon, not once but twice, and triumph in a Grand Prix in motocross over 20 years later, his achievements defy the constraints of gravity itself. He exemplifies the embodiment of determination, discipline, and the indomitable human spirit.